Jealously guarded revenue secrets of big companies revealed and Revelation #1 is...
"Politicians Reach For The Best Speechwriters They Can Find... Smart Business Owners Snag Star Copywriters... And Those Who Insist on 'Winging It' Serve Cash On A Silver Platter To Their Rivals"
Bond with your prospects early and often.
New tools and
the
timeless science
of covert persuasion gets you more revenue faster... like the big firms do.
If bonding with your prospects and customers for short term revenue and long term success
is important to you, Call 408-506-0719 or Email BoostMyRevenue@ClearCrisp.com
With The Stakes This High, Few Business Owners Can Afford Anything Less Than A Laser-Focused, Revenue-Boosting Message...
Election season or not, no politician would be caught dead without the best speechwriter they could find. Think about it. They used to call Ronald Reagan, The Great Communicator. Amazingly, every word was scripted and so was the delivery. Nothing was left to chance. Likewise...
Cash-Rich Entrepreneurs Know Great Copy
Verges On A License To Print Money
Whether you run your own company or you're one of my large corporate customers, like found money, we shake loose streams of untapped profit potential when we share this philosophy...
Revelation #2: Do Unto Others As
They Wish To Be Done Unto
Sounds funny yet believable. What it's really saying is, people want to buy - whether they're brand new prospects or old customers frozen in time - so long as your sales tools speak with the voice they hear in their heads and your message focuses on their inner-most desires.
This really is the key to unlocking more frequent purchases at higher price points. It's my job to help you uncover those elusive win-win keys for you and your audience. And when we do, like the most savvy corporations, your business will rake in revenues practically overnight as you'll see in the customer success stories below.
Oddly enough...
More Transactions At Higher Price Points Is Just The
Beginning Of The Prosperity Cycle True Bonding Promotes
Because your products and services are truly life-enhancing, your relationship with your customers extends well beyond a mere transaction. Through a combination of your strongest selling point, the science of covert persuasion and modern Web technologies you can begin to:
-
See into the hearts and minds of your audience with x-ray vision, bond with them in new and profound ways, and foil your rivals' deep discount offers without price cuts
-
Build communities where customers share their wisdom with each other as you bask in the reflected glory of their personal triumphs, trigger viral spikes in revenue and market share and passively foster customer loyalty
-
Erect barriers to entry in the niche you've defined, expand it with highly targeted products and services and enjoy response rates 5 to 20 times higher than those phony "mindshare, brand awareness consultants" would have you believe possible
Even if the movers and shakers in business and politics have to bend over backwards to get their message just so, feeling skeptical this will work for you is understandable.
I felt the same way when I discovered these covert persuasion techniques but when I applied them, a client email I wrote fueled...
A 5x Jump In Revenue For The World's
Third Largest Player In Anti-Virus Software
Competition in the consumer security software market is ferocious. Everyday, a relentless, high-stakes, take-no-prisoners war rages on to see who will wind up preinstalled with the latest computers.
It's mission critical to convert these users into long term customers and it's also essential to win back defectors. One email I wrote to expired subscribers generated over $220,000 when only $40,000 was expected. Not bad for a short term tactical move yet long term, this could easily mean millions of dollars to my client.
As for the email itself, the voice had a warmth not found in their previous messages and we put across the end of summer clearance sale as a no-brainer without resorting to hype. Response rates shot up and...
They Beat Out Their Rivals By More Than
10% On A
Key Measure of Customer Loyalty
For their auto-renewal program, the message I composed cut their drop off rate to 10% below the industry average. This is a conservative estimate because it's based on an industry opt-out average ranging from 20 to 30% using the low end to arrive at the 10% figure. Calculate it based on the high end and my client is holding onto customers 40% more effectively than its rivals!
Eric will wring revenue out of your customer list... "On an email we expected only 40k, he hauled in 220k! Eric has given us a friendly voice customers respond to. His email cut the opt-out rate on our auto-renewal subscriptions dramatically - it's now more than 10% below our industry average." -- N.R., Senior Online Manager, |
If you read the messages the other companies send out, they're so cold and impersonal. For Heaven's sake, they oughta show some gratitude for their customers' past and future business! Surely, you have competitors with the same Achilles heel just waiting for you to take stealth advantage of it.
Anyway, it just goes to show how for every big company that “gets it,” another doesn't. Some are on the ball and some are on autopilot when it comes to bonding with their customers.
And so, chances are good, it's the same in your market. All the more reason you can feel good about the prospects for your business because...
Revelation #3: Laser-Focused, Response-Boosting
Copy Is No Longer A Big Company Exclusive
For many entrepreneurs, it's easy to get excited knowing a start-up to mid-sized firm like yours can go on the offensive with tight, revenue-raising copy just like my corporate clients enjoy.
To spur a surge in sales and win back customers before they even realize they had thoughts of going astray, it's important to...
Foster Community Around Your Products
And Services,
Differentiate Them In Your
Customer's Mind And
Create
Psychological Barriers
To Entry Your Rivals Can't Crack
While every business is different, one thing's for sure... the classic long form sales letter is not the one-size-fits-all answer it used to be. Long form sales letters have their place especially when prospects are further along in the buying cycle but you want to connect with them early on to win "first choice status."
When you deepen ties with them early on and get your existing customers to act as good will ambassadors, your chances of converting those prospects into revenue streams soars. This is why it pays to...
Think Video, Blogs, Podcasts, Articles, Webinars,
Social Media
Press Releases, E-Newsletters, Pay-Per-Click Ads, Landing
Pages And
Email To Bond With Your Audience
Each is an opportunity to build community now and for the future. The community you build is what will really transform your product or service into a unique offering greater than the sum of its parts.
Done right, it forms a psychological barrier to entry your rivals will struggle to put their finger on. Meanwhile, they'll lose the time they need to catch up with you because you'll have "cracked the code" to:
- making absolutely, positively, 100% certain your prospects and customers have a distinct and fast way to remember you in a crowded field like Pavlov's dogs salivating at the ring of a bell
- applying the science of covert persuasion to "grease the skids" all along the sales cycle so your bank account stays plump with the funds needed to dominate your niche or expand into new ones
- reaching prospects online and off so the irresistible win-win your life-enhancing products and services mean to them sinks in deeper every time they turn around
- casting you or your people as experts and trusted advisors in the opinion-forming media your prospects turn to first when they enter the market
So, if you're going to reap the rewards of higher revenues, an expanding customer base and a growing core of cheerleaders for your brand, you must first find your audience's inner voice.
With this in mind consider how...
I Got The Voice Of The Internet's First Big Shopping Site With
Multiple Merchants And A Single Checkout To Go From
Stiff To Hip And They Never Looked Back
This major online retailer brings together over 1,000,000 products, 10,000 brands, and 1,000 retailers into one convenient shopping cart. Driving sales through their network requires catchy headlines for 30 different different departments ranging from auto and beauty to travel and video games - with a fresh new batch ready to go every month.
Here's a shorter version from my samples collection...
| Department | Theme | Before Clear Crisp | After Clear Crisp |
| Halloween | Sep. 2006 Headlines (Fall) | Oct. 2006 Headlines | |
| Automotive | No Scary Mess (organizers) | Make it look like a million bucks for a whole lot less. Save up to 50% on auto accessories. | Scare Away the Mess with Auto Organizers |
| Beauty | Halloween Fantasy | Find a new favorite for Fall. Save up to 50% on fragrances | Look Hauntingly Beautiful |
| DVDs & Movies | Horror Films | The variety you want at a price you’ll love. Keep the kids entertained with children’s videos priced right for Fall. | Get Spooked with Hair Raising Horror Flicks |
| Shoes | Run for your Life (running shoes) | Kick up some fun this Fall. Save up to 50% on women’s boots. | Run Rings Around the Reaper |
| Sports & Fitness | Fend off the zombies (martial arts) | Our Fall Savings Sales will get you pumped. Save up to 50% now on exercise equipment. | Flip Frankenstein. Drop kick Dracula with Martial Arts Gear |
What used to be limp, I made lively yet family-friendly. It's been this way since the Fall of 2006. When you find what works, you run with it.
Get Eric on your campaign... now "When we first met, Eric beat out a slew of other copywriters to get our account. And to this day, the voice he created helps us bond deeper with our customers. Eric has a knack for pinpointing what your audience really cares about and boosting the perceived value of your offer. He bypasses sales resistance by speaking to them from inside their own heads. We love it and so do our customers." -- H.B., Sr. Director of CRM, |
Whether you sell to consumers (B2C) or to other businesses (B2B), voice is critical to your bottom line because it reinforces your unique selling proposition (USP).
This B2B client recognizes the power of voice to undermine their rivals which is why...
The World's Largest Open Source of Sales
Leads Adopted My Edgy
Voice And Now Stands Out Against The Stodgy Old Guard
At one time or another, in a campaign to boost your revenue, you might have rented lists from list brokers. Such lists provide contact info for the already visible CEOs and VPs of the world but are often useless to the B2B salesperson in the field.
What they lack are ways to reach those elusive directors and middle managers who have a pressing need for your product or service and are most likely to drive a deal. So, net-net, the list broker makes out like a bandit while the list buyer's cost per lead stays high.
Clearly, this classic problem cries out for a new approach. To meet it, my client provides an open database of business contact information. With over 300,000 users entering "business cards" on some 7 million people at more than 500,000 companies, it's never been easier to put together your perfect list via purchase or in-kind contributions.
This revolutionary cross between Wikipedia and eBay lacked a powerful voice to match its blazing growth in a field of old-school rivals who operate on closed, proprietary systems. The situation called for an irreverent tone to underscore how their offering is more accessible, user-friendly and results-driven.
Our relationship started when I wrote an unsolicited makeover of their About Us web page. Here's a quick taste. If you'd like to see more, check out my writing samples...
About Us (Before Clear Crisp) |
About Us (After Clear Crisp) |
Company Overview [Company] has become a required resource for sales people, recruiters, marketers and small business
owners. [Company]'s unique directory is built and maintained by over two hundred thousand members. [MORE...] |
How [Company] Helps [MORE...] |
They were so knocked out, I re-wrote their website, their product materials, and their webinar promotions. Now, they're well on their way to becoming a household name.
For sure, you won't sound like all the others... "Eric established our irreverent voice and we definitely stand out against our staid rivals. -- S.D., Director of Marketing, |
Straightaway, I guarantee you'll have the most customer-friendly voice in your industry. We start with a scientific inventory of your competitors' marketing language. Next, I'll talk with your customers, sales team, and support staff to find out what's working and what your customers want to see more of.
From there, I'll craft the voice, message and offer your market craves and make completely certain it's one you can feel delighted with and be proud of.
What's more...
Even If You Think You're Selling A Commodity Product
Or Service, You Can Still Crush Your Competitors If...
... your audience perceives you as superior on a single key point. Better still, we can invent that point without changing anything you already do and install it directly in your customer or prospect's mind.
Whatever it may be, we'll find it and scorch your rivals. After all, it's been done time and again over the last 100 years and you can pad your bottom line by following these proven techniques.
Peter Wilkins, the CEO of InspectaClaim, a leading video surveillance services company in the South says:
Eric has helped us make money hand over fist... "In our market, everyone has access to the same talent and resources. The best way I can describe working with Eric is to think of doctors. People really like it when a doctor has excellent bedside manner. I don't know what you call it with copywriters, but Eric's got it in spades and it gets things out of me which are unlikely to rise to the surface any other way." -- Peter Wilkins, CEO, InspectaClaim, |
Of course, your success is even more assured as we weave the science of covert persuasion into every message.
The moral of the story is to never discount the power of delivering psychic value to your audience.
Naturally, by now, you're beginning to realize just how much...
Untapped Revenue Is Hidden In Your Business
Ready To Burst Forth If Only It Knew...
...how to artfully apply the science of covert persuasion to:
- land new customers at a highly profitable cost per lead
- win back old ones with creative strategies and very little cash if any
- breed customer loyalty without price cuts
And yet the reason this makes so much sense is refreshingly simple. It's the limitless power of words.
After all, as we already know, every politician bows at the altar of words. This explains why, above all else, what lives on after a President leaves office are the words which defined his Presidency.
For FDR, it was, “We have nothing to fear but fear itself.” For Truman it was, “The buck stops here.” For JFK, it was, “Ask not what your country can do for you - ask what you can do for your country.” For Reagan, it was, “Mr. Gorbachev, tear down this wall!”
To tear down walls and grow a community which will fatten your bank account, take heed of...
Revelation #4: The Words To Catapult Your
Business Are
Out There Waiting To Be Harnessed
To make this happen, it takes a marriage of love and passion between the art of writing and the science of persuasion... no wonder busy entrepreneurs go out of their way to get an ace copywriter on their team.
And when they do, they get more done faster with everything else they have going on.
Persuasive Content + Automation = Your Clone "The marketing collateral Eric created shrunk our sales cycle 29%. His emails drove a 33% spike in new cases during our slow season. Now, we're automating our marketing communications top to bottom. At last, it feels great to clone myself!" -- Peter Wilkins, CEO, InspectaClaim, |
Given today's breakneck pace and Revelation #2, “Do unto others as they wish to be done unto,” it becomes crystal clear...
Without A Precision Message Ready To Go, Business Owners
Leave Money On The Table For Their Competitors To Steal
I've had businesses come to me after leaving their voice and message idle in an unpolished state for years. It was painful to learn of all the lost opportunities and how - out of sheer neglect - some juicy ones got away permanently.
And it's not just the foregone revenues which is so disturbing. It's the lives left poorer for not having experienced the life-enhancing wonders of a quality product or service like yours. It's the lost reinvestment those businesses could have used to expand and touch more lives more deeply. It's the communities that never had a chance to form.
And yet, because you're not complacent...
The Time Is Now For Your
Business
To Make Its Move
For a very real reason, you're at this page and you've read this far. It can only mean you're ready to break ranks with those business owners content to leave their message, their communities, and their highest revenues to the will or ignorance of their competitors. Clearly, your company is out to make its mark.
And just as politicians surround themselves with the very best communicators, you're beginning to see how the right voice, message and offer is the most efficient advantage any business can develop.
True, politicians raise taxes on tobacco and alcohol any time their revenues need a boost, but smart entrepreneurs like you recognize great copy and the community it fosters is the straightest path to a healthy bottom line.
Also, never forget...
You Have An Advantage Large
Companies Can Only Dream Of
It's no secret, the work of planning and executing great marketing is about the same in time and effort for a small company as it is for a big one. So, if you're not paralyzed with the layers of approval a big company must grind through, you'll be quick and nimble to jump on new opportunities.
Better still...
Revelation #5: New Communications Channels And The
Science Of
Persuasion Level The Playing Field In Your Favor
With all the new, cost-effective web technologies available and the science of covert persuasion on your side, your voice and message will enjoy the same advantages as any of my big company clients.
Giving Small Business A Competitive Voice "Think of our company as the YouTube for Small Business. After our first meeting with Eric, our focus got razor sharp and we took a giant step in that direction. Our business plan and presentation to investors is vastly better and people understand our value without having to think twice about it. If finding what makes your business unique has got you stumped, Eric will crystallize it in Plain English for the rest of us." -- Ron Scadina, CFO, PreviewMe.tv, |
This means the many new people your company will bond with and all the exciting opportunities which await represent an unlimited potential pent up in your business. And yet...
Revelation #6: It All Hinges On Your Willingness To Give The
People What
They Want And It's Probably Not What You Think
We live in a world where practically everything bought and sold is a click away and close to commodity status if it isn't already. The irony is, the one thing everybody wants desperately and will be willing to pay a premium for won't cost you anything near the value they place on it.
What they want is meaning in their lives. And meaning is not found in your product or service per se but from the relationship you forge with them and the feelings they experience in connection with your product or service.
Sure, they still expect your product or service to perform but they consider that a starting point for discussion, not an end point for going home happy.
This is why the voice you use is so incredibly important.
The science of covert persuasion is not about convincing them to adopt your thinking. It's about meeting them at their vision of the world and speaking to them in their language with an unshakeable focus on what they consider important.
This is where Revelation #2 meets Revelation #6 - you're doing unto them as they wish to be done unto to create meaning in their lives.
When I help you find this special place, the rewards you'll reap include:
- Easier upsells and re-orders
- Faster sellouts of new products and services
- Good press spreading in a viral manner
- Customers viewing your product or service as their only worthwhile choice
- Revenues skyrocketing while rivals scratch their heads wondering what hit them
And your good fortune doesn't stop there because...
Revelation #7: When You Do Unto Others As They Wish To
Be
Done Unto, They'll Happily Cut You Some Slack
Even large firms can slip up and loyal customers will surely call them on it.
If the company incorporates their feedback and responds in a faithful way, their audience will not only look past it, they'll feel even more vested in the relationship. It's happened with Apple and Harley-Davidson and plenty of small businesses too.
The reason is simple if not obvious... having a say in the direction of your product or service gives their lives too much psychic value to casually switch to a competitor.
They know you're there for them. A force field surrounds your customer base and renders your rivals powerless to penetrate it – so long as the community you nurture is based on openness and trust... and your voice stays in sync with theirs.
As you picture how much stronger your business can become...
Ask Yourself If You're Absolutely, Positively, 110% Ready
To Bond
With Your Customers And Take In A Torrent Of New Revenue
During economic times like this, the most forward thinking businesses grow more determined to expand their customer base and position themselves for the rebound.
At the same time, remember, news gets around on the Internet faster than it used to.
For these reasons, word of my decision to offer business owners the same advantages as big corporations has spread like wildfire.
Naturally, if you're at all like the hungry entrepreneurs who constantly call and email me day and night, you'll want to...
Find Out If Your Business Qualifies To Apply The
New Customer Bonding Strategies And Covert
Persuasion Techniques In A Free Screening
In this no-risk, no-obligation screening, we'll focus on what's working in your current marketing and what can be improved.
Assuming your business passes the screening, you'll come away with an ultra clear picture of where your business is at, a powerful vision of where it can go and a framework for how it can get there fast. A thorough blueprint for success could be yours for having spent as little as 30 minutes.
This blueprint includes a complete summary of the different marketing techniques you can take advantage of. It also has an easy way to decide which ones best serve your needs plus a look at some overlooked, fast-acting tactics for easy revenue wins (a/k/a as "low-hanging fruit").
As mentioned above, it's getting to the point where I may have to discontinue these free screenings.
Yet, because business owners like you are the true engines of growth in our economy and create more jobs than any other sector, I feel honored and duty-bound to help drive your success full-throttle.
And I admit, there's a more selfish reason why I want to work with more entrepreneurs and fewer large firms. I hate red tape. By working with companies like yours, we won't have to battle bureaucracy.
Note, I don't farm out strategy or copy. If your business passes the screen, rest assured, you'll get stellar strategy and writing. Of course, quality work requires my full attention and my dance card fills up fast so, it's strongly recommended you reserve your free screening before I'm left with no choice but to pull the plug on them.
Call 408.506.0719 or Email BoostMyRevenue@ClearCrisp.com to secure your 30 minute session.
Naturally, if you fill out the form below, you'll get preferential treatment for caring enough to ensure we have a common understanding of where your business is at and where you want it to go before we talk.
And your efforts will be rewarded because...
I've Trained With And Learned From The Very Best
Yes, I've invested thousands of dollars to apply the secrets of A-List copywriters and Internet marketing gurus like Harlan Kilstein, Marcia Yudkin, Dan Kennedy, John Carlton, Bob Bly, Clayton Makepeace, Perry Marshall, Sean D'Souza, Daniel Levis, Dianna Huff, and Steve Slaunwhite to name a few.
If you haven't heard of these people, don't worry, it's my job to stay on top of this knowledge so you can concentrate on the profits it brings.
Some of these folks charge $25,000 for a single sales letter and collect royalties on every piece mailed. Likewise, you can find people on job boards who will write dirt cheap, but rather than build your business, it'll likely drive it in the ground. Politicians aren't looking for speechwriters in these places and business owners who know better don't expect Rolls Royce copy at used Kia prices either.
I bear all of the risk…
|
I invite you to see and hear some of my writing samples. Yes, hear. Find out what each piece achieved for the client by listening to a short sound snippet... just press the Play button at the top of each sample.
Understand, copywriters can write for any industry. Whether you're selling green technology, alternative health products, professional services, or online offerings, I'll drive results your way - pronto.
Diversified Entrepreneurs Go To Eric First "Whenever I have a communications challenge, Eric is my go-to guy. He takes a forensic look at our market, properties, and prospects and delivers precisely what gets them excited. I use his copy in my other businesses as well!" -- Jon Meyers, Broker, |
Before you select a copywriter, understand the vast majority have notorious egos. They insist it's their way or the highway and assume theirs is the only way to make money.
Unlike them, I'm no copy diva but if you want to be bossed around and enter into a financial arrangement you'll regret there are dozens of people you can turn to. On the other hand, if you want a long term relationship with an ace copywriter who will work with you and incorporate your ideas into the copy knowing full well it's the business owner who knows his or her own features and benefits best, then you're in the right place at last.
I'll say it again... I'm no copy diva and I'm not wedded to my words. All I really care about is you being able to say, "Clear Crisp made me serious money." Making serious money means forging a serious relationship based on open, two-way feedback.
So, if the screening works out, you'll have my secret email address. It guarantees you a response within 24 hours. As such, I promise you'll always get the marketing advice you need when you need it.
My strategies and copy are finding eager takers in the business owner community. This means my calendar books well in advance. And much of my business is driven by referrals.
Under the circumstances, if I don’t think I can help transform your business in short order, I’ll tell you immediately. Otherwise, fasten your seatbelt because the next quarter will see double and maybe even triple sized jumps in revenue as we bond on a whole new level with your customers... not to mention your prospects too.
Look forward to your success,
Eric Rosen,
Clear Crisp Communications
P.S. -- If after using Clear Crisp Communications, you don't believe it is the most profitable marketing advice your business has seen yet... if the results of my cash pulling copy don't lower your cost per lead and convert prospects at higher rates ... tell me and at my own expense, I'll rewrite your ads, letters, or Web site from the ground up. Simply email me the ads, proofs, and results and I'll rewrite them to your full satisfaction
P.P.S. -- Don't forget... when you hire Clear Crisp Communications, you get results right away. While others are still pondering whether or not to work for you, my outputs are making you major money in real time
P.P.P.S. -- Dial 408-506-0719 or email BoostMyRevenue@ClearCrisp.com
For fast results: call 408-506-0719 or email BoostMyRevenue@ClearCrisp.com
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